a small start-up with a big ❤️
From Pop-Up Park Events to Prime Real Estate
You might be wondering how two yogis hosting outdoor pop-up events landed 4,000 square feet in East Williamsburg for their first yoga studio...
We wanted to put down roots for Yoga Block Party.
In the Spring of 2024, after touring several places, we quickly realized that renting commercial real estate in Brooklyn is not for the faint of heart. We simply couldn't afford the amount of space we needed to build our dream studio—it seemed like a dead-end, but we weren't ready to give up.
Have you heard of an SBA (Small Business Administration) loan? It's a government-backed financing option for start-ups and small businesses.
... we went for it!
The process to receive construction financing is both grueling and educational—we had to prove to investors and to ourselves that the Block was a desired addition to the neighborhood.
It took an entire year of paperwork and securing the perfect location before our application got approved (and a lot of family and friend support).
We're so grateful for this opportunity. The Block is a small start-up with big ❤️s at the center... we're all in.
Thank you for being part of the beginning of our small business story. We can't wait to see how it grows.
Enter the Red Room
♨️♨️♨️
Last week, we introduced you to the Blue Room, the Block's non-heated oasis.
The Red Room is the yang to the Blue Room's yin.
This is where we come to sweat, detox, and challenge ourselves in pursuit of mental and physical growth. Here, we keep breath at the center and surrender to oneself.
Jules and Ashleigh share their vision for this hot room ⤵️
Jules Karp 🧨💥
The Red Room is a soulful sanctuary infused with rich textures, warm tones, and ambient lighting. Think of this room as an escape from ongoing mind chatter and a space to awaken your senses. The red studio is HOT. You’ll get all the benefits of infrared heat (detoxification, improved flexibility, enhanced circulation, stress reduction, etc) while immersing yourself in practices that are both powerful and meditative. Come on in, the water’s fine…
Ashleigh Bello 🧨💥
When you walk into this space, we want you to feel like the world disappears behind you and the heat embraces you. Adding fire to your practice can help you turn inward and simply focus on your breath. The Red Room design reflects this inward journey, with a full wall of mirrors to help you find your drishti (gaze) and warm lighting that cocoons the space in sunstone-like shapes. We'll work hard here, we'll have fun, and we'll walk out every time feeling strong in our bodies, breath, and minds.
Red Room class styles include: The OG Hot Yoga (26&2) ♦️ Strong Slow Flow ♦️ Hot Vinyasa Flow ♦️ 4-STRENGTH (Full Body HIIT) ♦️ Hot Yin Yoga
Today is Ashleigh's birthday!
As the sun shines in Libra, it’s the perfect time to celebrate your natural gift for balance and leadership. May this next year bring you continued success and some well deserved R&R - xo Jules
Send some love and a to our girl today!