The Block Privacy Policy

Last Updated Date: June 6, 2025

Please read this Privacy Policy carefully. By using and accessing any of The Block Yoga Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

WHO WE ARE

The Block Yoga (“Company,” “Services”, “we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website: https://theblockyoga.com (“Website”), download or use our App, participate in our classes and events, and utilize our public spaces.

“You” and “your” mean the individual accessing or using our Services, or other legal entity on behalf of which such individual is accessing or using our Services, as applicable.

INFORMATION WE COLLECT

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with our Company.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide our Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Company, our rights, and the rights of our users or others.

Information that you directly submit to us through our Services may include but is not limited to:

  1. Personal Information: When you register for an account, book a class or event, submit an online form, or contact us, we may collect personal information such as your first and last name, email address, home address, phone number, billing details, and emergency contact information. 

  2. Health & Fitness Information: To ensure a safe fitness experience, we may collect relevant health information you voluntarily provide, such as fitness levels, injuries, or medical conditions. 

  3. Payment Information: We use third-party payment processors to handle transactions securely. We may collect information such as billing address, payment confirmation, and other order details. 

  4. Customer Support Information: We may collect information you choose to include in communications with us. For example, when sending a message through our Services, communicating directly with our staff, or when using our Company. 

  5. Usage Data & Automatically Collected Information: We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Website and your account, including device information, browser information, information about your network connection, usage patterns, your IP address and other information regarding your interaction with the Services. 

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

SMS opt-in and phone numbers collected for SMS consent will not be shared with any third party and affiliate company.

INFORMATION WE OBTAIN FROM THIRD PARTIES

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  1. Companies who support our Website and Services, such as Mariana Tek and Brand Bot.

  2. Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

  3. When you visit our Website, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party’s policies or practices.

HOW WE USE YOUR DATA

Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to you account, purchases, bookings, cancelations, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to facilitate any returns and exchanges, and to enable you to post reviews.

Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, social media, The Block Yoga app, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Website.

Security and Fraud Prevention: We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Company and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. 

If you believe your account has been compromised, please contact us immediately.

Communicating With You: We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Other examples of when we may use your information includes, but is not limited to:

  1. To process bookings, manage your account, and provide customer support.

  2. To improve our services, customize your experience, and send important updates.

  3. To maintain safety standards and assess participant health risks.

  4. To comply with legal obligations and enforce our Terms of Service.

HOW WE SHARE YOUR INFORMATION

With Instructors & Staff: To ensure a hospitable, personalized, safe and effective workout experience.

With Service Providers: Third-party providers that assist with class bookings, payment processing, website hosting, and marketing.

Law Enforcement: Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law, in response to valid requests by public authorities (e.g. a court or a government agency), or to protect our rights.

Business Transactions: If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Legal Requirements: The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

 

  1.  Comply with a legal obligation

  2.  Protect and defend the rights or property of the Company

  3.  Prevent or investigate possible wrongdoing in connection with our Services

  4.  Protect the personal safety of Users of our Services or the public

  5.  Protect against legal liability 

COOKIES & TRACKING TECHNOLOGY

Our Website may use cookies, web beacons, and analytics tools to enhance user experience. You can manage cookie preferences through your browser settings.

DATA SECURITY 

We take reasonable security measures to protect your data from unauthorized access, alteration, or disclosure. However, no data transmission over the internet is 100% secure, and we cannot guarantee absolute security.

RETENTION OF YOUR PERSONAL DATA

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. 

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

YOUR RIGHTS AND CHOICES

Deletion of Personal Information: You may request access, correction, or deletion of your personal information by contacting us.

Opt-Out of Communications: You may opt out of marketing communications, including email and SMS, at any time by following the unsubscribe instructions or contacting us. Depending on your location, you may have additional privacy rights under applicable laws.

THIRD-PARTY LINKS

Our Website may contain links to third-party websites. We are not responsible for their privacy practices.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.

CONTACT US

If you have any questions or concerns regarding this Privacy Policy, you may contact us at:

The Block Yoga
hello@theblockyoga.com
theblockyoga.com

By using our Website and services, you acknowledge that you have read and understood this Privacy Policy.